Greenwashing is a play on 'brainwashing', but directed at the food and beauty industry.
Greenwashing takes numerous forms, from phrases such as 'sustainably produced', to earthy packaging and imagery associated with health and nature. But this kind of branding can be deceptive and does not always mean that products are as wholesome as they appear.
In our opinion, the WORST kind of false branding is calling a product organic, when it is not certified or even mostly organic. Sometimes products which contain one ingredient that is organic are branded as organic, when actually they would not qualify as certifiably organic.
Unfortunately for consumers, greenwashing is legal. This means that we have to stay informed when looking for healthy, eco-friendly or organic products. Here are some pointers to help.
Look for proof that the products you buy are actually what they brand themselves as. In other words: check for certifications. Products that are actually certified organic etc flaunt their certifications so won't be hard to find!!
Here are some trustworthy certifications to look out for:
Do your research - if you're serious about buying organic, healthy or eco-friendly products, it's important to know what to look for. The tips above are a good start, but it's really helpful to know what kinds of ingredients are a no-go and what the red flags are.
If you have anymore tips for our readers don't forget to comment below!
Posted originally by Sophie Barrow
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